Intent Scoring That Reflects Real Buying Readiness
EthumHub intent scoring combines fit, engagement, and behavior into one actionable score so teams know exactly where to focus outbound effort.
What makes scoring useful
A useful score is transparent and dynamic. EthumHub exposes which factors increase or reduce lead priority so reps and operators can trust each decision. Scores are recalculated as fresh data arrives, helping your team react faster to real demand.
Scoring inputs
- Firmographic match to ICP segments
- Persona alignment and seniority
- Behavioral events and recent engagement
- Recency and momentum of buyer signals
- Negative indicators and exclusion rules
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